Remote User Research

Getting to the “Why”

Usually, Web Analytics simply helps us understand the What. Clickstream data typically does not tell why something is happening. User First stresses the importance of understanding the Why in addition to the What in order to derive actionable insights around customer behavior on the website and outcomes from that behavior. User Experience Research details the problems encountered when we humans interact with websites, software, or hardware and then draws conclusions about interface changes to improve those interactions.

Within User Experience Research, User First Interactive utilizes innovative solutions including:

• Moderated and Un-moderated Testing
• Card Sorting
• Tree Testing
• Wire-frame/Prototype Testing (static images as well)

To learn more about our innovative and low cost usability services review the links above or contact us today.