Offline Eye Tracking

Display Eye Tracking: Translate Positioning into Revenue

Great advertising has the power to persuade, the power to influence the mind, and the power to shape a brand’s destiny. However, great advertising is rarely created in a vacuum.

Measure the true effects of online marketing investments and dramatically improve impact by pre-testing campaigns. User First offers clients the opportunity to work with the most comprehensive eye tracking team and techniques to observe cognitive processes related to visual stimulation such as:

• Decision making
• Brand recognition
• Engagement

Improving the Retailing Experience

Our solutions allow for effective eye tracking testing of banner advertising, e-mail campaigns, online product placement surveys, and more. By combining traditional research methods and eye tracking, you get the most comprehensive insights into the customer’s experience while evaluating:

• Whether specific design elements are seen by the segments they are intended for
• Elements that distract the online customer’s attention
• Radical design changes that may affect purchase behavior

Got questions? Contact us for a proposal or to discuss how Eye Tracking Research can help you better understand the people who buy your products.