Lab User Research

Visualize the Subconscious

Vision is our primary way of observing and evaluating the world around us and it is directed by emotive impulses.  Eye tracking research is an extraordinary method of evaluating your customers’ experiences with your website or product, ensuring that you are offering a truly engaging experience. Stop guessing and start knowing what users and consumers want.

What are the Benefits of Eye Tracking?

A number of studies show that eye tracking uncovers significantly more usability problems than other known usability methods.

• Focus and prioritize site improvements
• Choose better design or redesign concepts
• Better content management
• Increased ROI
• Clarity of future development

Instead of asking users to recall their reactions and self report their feelings and emotions, eye tracking offers the ability to measure these spontaneous and emotional responses without the corrosive filter of a respondent’s memory and logical re-thinking or the influence and interpretation of a moderator.

Contact User First at 1 (800)-910-1877 or contactus@userfirst.com for more information on User Experience and Eye Tracking Research for your website today.