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Voice of the Customer

Your customers are talking about your services or products right now, are you listening? Traditional web analytics tools collect, analyze, and report (mostly numeric) data which does a great job of telling you "what" happened but not "why" something happened. Numbers don’t have the power to inspire your employees or help them truly hear the customers' voice. User First brings customers to life by presenting them in words—not faceless statistics— by employing Customer feedback and website satisfaction surveys. These types of voice of customer interactions provide a richer and deeper understanding of audience behavior and show you where your company's strengths and opportunities lie. Stop meeting customers' needs and start exceeding them!

Customer Feedback

Companies that proactively reach out to their customer are building a connection and leaving visitors engaged and coming back for more. Some of the major brands out today say that customer satisfaction is the formula of their success. But being a customer-centric organization that listens to the voice of the customer doesn't have to be difficult. Discover all the advantages of deploying customer feedback programs that are simply designed to increase satisfaction, loyalty, and optimal financial outcomes. User First can help connect your organization emotionally with your customers and put a process in place for driving improvements. Transitioning to outside-in thinking is a key element in shifting your business foundation into a customer centric organization. Find out more about our Customer Feedback Methods and Analysis.

Website Satisfaction Survey

Our approach to creating a richer user experience is centered on both the customer and the product. It is a closed-loop process based on insight and customer value. Website Satisfaction surveys, also known as Online Intercept Surveys, are used to engage users as they use your website to get a broad base of feedback to better understand user likes and dislikes. Website Satisfaction surveys establish a good baseline of identifying user behavior and understanding the relationship between the website's design and the user's mental model. We offer several different question formats and have the ability to make specific questions required and use skip-logic to get more relevant answers. Leveraging online technology to evaluate the customer experience provides your team with the context to improve design and increase performance rates.