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UI / UX Development

What is UI / UX?

UI is an abbreviation of User Interface, which is a school of development that centers on building highly usable and easy to understand website elements. These many times draw on previously established models that users are already familiar with in order to help more quickly acclimate the user to the system they are using. Poor user interface (UI) design can lead to user frustration and a lack of willingness of your customers to stay with your product. We all know computers can be a hassle at times, so who wouldn't choose one product over another if it was easier to use?

UX or User Experience is similar to UI in that the focus is also on what the user of your website interacts with, but here, the experience (the X in UX) is what is gauged as a factor of interface quality. The most popular example of this today would be Mac's iPhone with its intuitive touch screen interface and very elegant transitions between separate informational screens. Although touch screens have been around for some time, the iPhone's popularity is a testament to how user experience (UX) can greatly enhance the users' enjoyment of your website and can help create a very strong brand following. What geek among us doesn't love to get our hands on a new fun little gadget to play with?

Our front-end development team is highly skilled in both UI & UX methodologies and is always looking for new and fun ways to present information to your users. Check out our UI/UX blog to see some of the new AJAX creations we've been cooking up!

Get Started by Understanding Your Users

You've invested a lot of time and energy into your website, so why would you want to throw away all that hard work? We begin our work with you and your business by talking with you about the past successes and failures of your online business. You know best how successful your online business has performed and where you would like to see improvement as we work to improve your website ROI.

Armed with this knowledge, we continue this initial engagement by doing a detailed UI / UX audit of your website. This involves the setup of a customer feedback survey on your website, allowing users give you direct feedback about how you can improve your website. Many website owners are surprised by how much feedback their users are willing to give them. This wealth of knowledge, directly from your customer base is invaluable as we focus in on the ways we can improve your website.

We then combine this information with some other insightful website monitoring tools and take an even deeper look at your website's traffic history by analyzing your analytics solution (usually Google Analytics, but we also are familiar with Omniture). From this wealth of information, we provide you with a detailed report that offers a specific plan of action on what changes should be made to your website in order to improve your website's performance.

Dig Deeper

As a part of our dedication to putting your users first, we have some very unique offerings that can give you a much deeper understanding of your users and how they use your website.

Through targeted user testing and our amazing eye tracking machine tests, we can literally see through your customers' eyes and understand exactly what elements of the site are drawing their attention and what parts aren't grabbing their attention as you would hope. Take some time to read more about this very unique and exciting offering!

While user testing is great for understanding your users as a whole, nothing compares to actually observing and quantifying what each and every user does on your website. We have created some unique JavaScript solutions that allow you to track things like form abandonment & website element click location. Since we love to show off our unique solutions, you can find many of these and more on our UI/UX Blog! Check them out today!

Put on a Show!

Once we've worked with you to improve your business website from top to bottom, why not take the improvements even further and impress them with some unique User Experiences that will really grab their attention and make your company brand really stand out. Take a tip from the Steve Jobs of the world and invest in creating a unique style to your website front-end. If we haven't plugged it enough already (and if you're still reading this, we probably haven't), then check out the UI/UX Blog and see some of the unique ways we've come up with to interact with website users. Let's have a little fun with your business and let us come up with something unique for your business today!