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Resources and Videos

Here are a couple great resources that come from the Tobii website, the company we purchased our eye tracking machine from.

ROI in Market Research

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ROI in Usability Testing

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Online Marketing, User Centric

Immediately following Microsoft’s May 28 launch of its new search engine, Bing, User Centric conducted an independent, non-sponsored eye tracking study to offer a glimpse into the battle between Bing and the powerful incumbent, Google.

Usability Testing

To improve the overall user experience of its websites, Ciao conducted several usability studies, working with the latest eye tracking hardware and software from Tobii. The new review pages recorded a significant growth of reviews, both written and read.

Brand & Communication

Companies invest a lot in advertisement, they want their ads to be inspiring and effective. Traditional research provides no behavioural insight into the impact of an ad.