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Eye Tracking Research

User First is energized about the user experience and open communication movement. We are dedicated to offering our clients solutions that help them understand and discover how customers interact with their website in order to derive actionable insights and outcomes around customer behavior. As part of our usability services we not only provide clients with web design and web development best standards but we open the door and allow you to understand your customers with Eye Tracking Research. Measure true user experience and create websites based on what you know, not what you think you know!

Benefits of Eye Tracking

Experiencing a website through the eyes of your users helps you to understand their motives and behavior in a innovative new way that isn't obtrusive. It has been shown in a number of studies that eye tracking will in fact lead to the uncovering of significantly more usability problems than using other known usability methods. However, the greatest economic benefit of usability and eye tracking is that it can save immense investment in development time by focusing on the features that customers need to convert. Gain unique insights into your users experience efficiently. Read about the top 5 reasons eye tracking will change your understanding of your website.

Why User First?

Our primary focus is creating intuitive interfaces that reflect the findings and insights from eye tracking research that clearly meets their expectations and satisfy their needs. User First two-pronged method of incorporating Quantitative and Qualitative analysis helps you see the relative importance of your customer intelligence and how to maximize it. We approach usability analysis differently. Instead of giving you statistical assessments we help you understand how the customers' experiences drive website behavior and how to modify it for higher retention and conversion rates. Although we do use satisfaction metrics, time on page/task metrics, and pre and post questionnaires we make customer intelligence easy to understand and even easier to apply. Learn more about our eye tracking process.

Pricing

Eye tracking and cheap have never been in the same sentence in the forty years that eye tracking has been around. User First can perform quick eye tracking studies to meet an immediate need or in-depth studies in the most cost effective manner. We can do any type of study, from testing new designs and wireframes to evaluating the branding impact of your pay per click advertising or online videos, all starting out at just $5,000. Learn more about our pricing, contact us to discuss your project or for agency pricing please call us.

Visualization

Eye Tracking simply tracks the pattern of visual engagement and concludes what parts of the web page are clearly being observed by the user and what maintains their focus. Eye tracking data visualizations such as gaze plots, heat maps and gaze replays findings easily highlight user behavior and key usability touch-points.

Resources and Videos

It's fascinating to watch the slow-motion replay of users' eye movements as they read and scan across a page. Check out some of our eye tracking videos or our library of resources which can be downloaded freely. Or you can contact us for more information on why User First should facilitate your usability efforts.