web analytics 2.0
If you have ever heard User First speak you know that we consistently use the term “User Experience Management” when we talk about being more user centric. It’s not a word we created nor is it just a buzz buzzword around our office. User Experience Management is a way of thinking that encompasses everything we do. You might be asking “but what is it”? We welcome you to read our multi-phase approach and understand our process.
1). Analytical DNA
Information is vital in today’s online market. Website analytics can help support paid pay click initiative, monitor site performance, or optimize email campaigns. We know that whatever you use data for it should first be trusted information and second be able to tell a story. With every single project we first dive into the data ecosystem and help clients realize the value of their online customer intelligence. These insights provide visibility into your customer touch-point on your website to improve website performance.
2). Testing, Testing, 1-2-3
One of the smartest ways to make design improvements is by letting the customer be at the helm of the design. Landing page optimization is all about finding the right combination of elements that enhance the user experience. We get a good grasp on testing the right elements and start fine tuning top landing pages. By discovering how customers interact with your website we are able then to conclude questions that will guide an online intercept survey or a usability test.
3). Hearing it from them
We believe that the stories people tell about what they do and how they do it contain information vital to designing good interfaces. Whether doing usability test leveraging eye-tracking or simply asking the receptionist to download a PDF, getting feedback lets us create visual designs and websites that solve user’s problems.
4). Building Stories
Any design and development improvement that we make is based on the findings and insights from customer’s feedback and behavioral patterns. But before one design is drafted or is wireframe created we use storyboards to layout and organize users activities and to stimulate different thinking. These steps ensure that we generate the most usable and engaging website.
5). Passion
Our desk might be a bit of a mess and we might argue at time about using flash, but we are passionate about creating effective and memorable user experiences.
If you had any questions about user experience management or had any experiences getting your team to become more user centric please let me know. You can also find us on twitter at UserFirst
Tags: User Experience, user experience management, ux design and development, website analytics
