lab user research21st Century Marketing Science I recently read this article called “Songs Stick in Teens’ Heads” which discusses how neuroscience technology can predict a song’s commercial success by documenting involuntary neural reactions to pop music. I have been reading and exploring how to incorporate neuroscience with eye tracking technology, and was lucky enough to visit NeuroFocus lab in San Francisco to understand brain wave data and neurometrics. What is my conclusion, is neuromarketing research in fact a viable method to predict marketing, design, or music success or fiction? Before I answer that question, let’s review the state of neuroscience… Measuring... read more »
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Fact or Fiction: Neuroscience Taps into the Brain’s “Buy Now” Spot
Posted in Eye Tracking, Neuromarketing, UX Development, Usability
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Woogie, the UX Reaction Between Men & Women
Simple Idea Ignites Gender War I just received my UX magazine from the UPA, which I love because it’s light and the articles are interesting. There was one article called “Mommy, can I play with your iPhone?” which caught my eye because it talked about a plush iPhone protector called the Woogie for children. The article reviews a toy called Woogie, and I genuinely thought to myself what a great solution for moms on the go. Entertainment, education, and the safety of knowing that your phone was no longer in danger of your kid’s shotput arm. Plus it was... read more »
User Research Friday, Now in San Diego!
Conference about Research Y’all User Research Friday, have you heard it’s coming to San Diego? I have been going to this annual San Francisco conference for only two years, but let me say that it’s more than just an educational tutorial that the gentle folk Bolt|Peters offer. When I come out of this conference not only do I leave with valuable information about usability or behavior patterns of designer, but motivation to do something and help the community. Content and networking will be awesome, but expect some emotional trigger that motivate you to do more than what your currently... read more »
Posted in UX Development, Usability, Web Analytics
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How to Break Into the UX Business Q&A
I recently gave a webinar on Breaking Into The UX Industry, From A Researcher's Point Of View with the UPA Chapter in New York. As the webinar was about to close I offered to take questions via email. There were some emails that had asked me good questions, but there was one email with a bunch of great questions. I have decided to posted them here and perhaps they can help you too. read more »
Posted in UX Development, Usability
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Eye Tracking Workshop
User First- Eye Tracking WorkshopUser First's Eye Tracking Workshop is a general introduction to eye movements, eye tracking, Tobii Eye Trackers, and the Tobii Studio software. The objective of this class is to give you a good understanding of the basics of eye tracking research and how eye tracking is used in various fields. read more »
Posted in Eye Tracking, UX Development, Usability
Tagged eye tracking, Tobii Studio, User Experience Research
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